Beverages can vary in their appropriateness depending on the context of their different uses; therefore, an intention toconsume a beverage is likely dependent on the context of its use. This study associated the consumer acceptability ofcommercial beverage products examined in a previous study (Kim and others, 2013) with its appropriateness under differentuse contexts. Consumers (n=360) were divided into two conditions: blind and brand. Consumers rated appropriateness for13 use contexts for each beverage product. The results indicated that the contextual appropriateness were significantlydifferent among the beverage samples and seemed to be positively influenced by the acceptability of beverages. Thebeverages with higher liking scores were more appropriate in a greater number of contexts, including “when tired”,“refreshing”, and “rest”. However, there were inappropriate contexts (e.g., “while weight watching”, “after exercise”, “witha meal”, and “health care”) regardless of degree of acceptability. In the brand condition, some differences in contextualappropriateness were observed when comparing results from the blind condition (e.g., “with a meal”, “health care”).