:: Journal of The Korean Society of Food Culture ::

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Hierarchical Value Structure of Active Seniors for Noodles: Applying Soft Laddering Technique Based on the Means-end Chain Theory

Hye-In Oh, Ga-Hyun Kim, Ji-Eun Oh, Mi-Sook Cho

Journal of The Korean Society of Food Culture :: Vol.34 No.4 pp.463-473

DOI:https://doi.org/10.7318/KJFC/2019.34.4.463
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Exploring Motivations of Koreans Towards Korean Foods: Application of Means-end Chain Theory Approach

Kyung Won Lee, Mi Sook Cho

Journal of The Korean Society of Food Culture :: Vol.32 No.2 pp.89-98

DOI:https://doi.org/10.7318/KJFC/2017.32.2.089
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