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Repositioning Strategies Following Fast Food Brand Personality
Journal of The Korean Society of Food Culture :: Vol.31 No.2 pp.121-130
DOI:https://doi.org/10.7318/KJFC/2016.31.2.121
Open abstract
Repositioning Strategies Following Fast Food Brand Personality
Journal of The Korean Society of Food Culture :: Vol.31 No.2 pp.121-130
DOI:https://doi.org/10.7318/KJFC/2016.31.2.121