-
Effects of PPL Attributes on Consumers’ Brand Awareness and Brand Credibility
Journal of The Korean Society of Food Culture :: Vol.33 No.6 pp.543-549
DOI:https://doi.org/10.7318/KJFC/2018.33.6.543
Open abstract -
The Effect of Take-out Coffee Shop Brand Personality on Customer Satisfaction and Brand Loyalty
Journal of The Korean Society of Food Culture :: Vol.28 No.5 pp.473-479
DOI:https://doi.org/10.7318/KJFC/2013.28.5.473
Open abstract