:: Journal of The Korean Society of Food Culture ::

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Repositioning Strategies Following Fast Food Brand Personality

Kyung-Hee Kim

Journal of The Korean Society of Food Culture :: Vol.31 No.2 pp.121-130

DOI:https://doi.org/10.7318/KJFC/2016.31.2.121
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The Effect of Take-out Coffee Shop Brand Personality on Customer Satisfaction and Brand Loyalty

Kyung-Hee Kim^*

Journal of The Korean Society of Food Culture :: Vol.28 No.5 pp.473-479

DOI:https://doi.org/10.7318/KJFC/2013.28.5.473
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