:: Journal of The Korean Society of Food Culture ::

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Effects of PPL Attributes on Consumers’ Brand Awareness and Brand Credibility

Eunju Choe, Jinkyung Choi

Journal of The Korean Society of Food Culture :: Vol.33 No.6 pp.543-549

DOI:https://doi.org/10.7318/KJFC/2018.33.6.543
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Study on Mutual Relationship between Color Marketing and RTD Coffee Industry in Korea - Consumer Perception of Cup Coffee Sold in Retail Stores -

Minhwa Kang, Jinkyung Choi

Journal of The Korean Society of Food Culture :: Vol.30 No.2 pp.182-189

DOI:https://doi.org/10.7318/KJFC/2015.30.2.182
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Effect of Brand Awareness of Coffee shops on Switching Intentions, Purchasing Behavior, and Revisiting Intention

Ji-Eung Kim, Won-Young Cho

Journal of The Korean Society of Food Culture :: Vol.29 No.5 pp.406-414

DOI:https://doi.org/10.7318/KJFC/2014.29.5.406
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