ISSN : 1225-7060(Print)
ISSN : 2288-7148(Online)
ISSN : 2288-7148(Online)
Journal of The Korean Society of Food Culture Vol.28 No.2 pp.177-185
DOI : https://doi.org/10.7318/KJFC/2013.28.2.177
DOI : https://doi.org/10.7318/KJFC/2013.28.2.177
외식 상차림의 게슈탈트 시지각 법칙에 따른 분류
Classification of Restaurant Table Settings with Gestalt’s Law of Visual Perception
Abstract
This study analyzed restaurant table settings with Gestalt’s law of visual perception to obtain basic data for futuremarketing strategies. The research uses methods that involve applying images of restaurant table settings to Gestalt’s law ofvisual perception, doing content analysis, and conducting a frequency analysis as well as a Chi-square test for classificationanalysis by visual perception. Results show a significant difference in the laws of visual perception, especially in the laws ofnearness and closure, between table settings of different countries and backgrounds, such as Korean, Japanese, Chinese,Western cultures. In terms of the law of nearness, Chinese dishes were low, while other countries’ dishes and Korean dishesshowed high figures. In terms of the law of closure, Japanese dishes and western dishes had low values, while othercountries’ dishes and Korean dishes were high in their closure. Further studies on consumer awareness by visual perceptionclassification need to be conducted.
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